Turnstone / Performance Marketing
Turn ad spendinto profitablegrowth.
Turnstone helps ambitious businesses improve acquisition through Meta, Google, creative strategy, conversion-focused websites and measurable growth systems.
Paid acquisition•Websites•SEO•Growth
Performance View
Spend vs. Revenue — Optimisation Curve
SPEND
$48.2K
REVENUE
$202K
MER
4.19
Illustrative performance framework — not client results
Selected Account Experience
Built inside real performance accounts.
Performance marketing looks different when you've worked beyond the surface level — across e-commerce, healthcare lead generation and international accounts.
$0K+
Monthly paid-social budgets managed
0X+
Top campaign ROAS
0
Campaigns tested in selected accounts
0+
Campaigns managed
$0K+
Monthly spend, selected US healthcare account
0+
Years in paid social & growth
Figures represent selected account experience and are not guarantees of future results.
The Real Problem
Most performance problems don't start with the ad.
A campaign is the visible tip of a system. When results stall, the cause is usually underneath — in the offer, the tracking, the destination or the economics.
We look at the system behind the campaign.
The Turnstone Growth System
Because growth doesn't happen inside Ads Manager alone.
Every stage feeds the next. Weakness anywhere in the chain shows up as expensive traffic at the top.
Turn over the numbers. Find the growth.
Services
Everything your acquisition system needs.
Four disciplines, one system. Paid acquisition is the core specialty — everything else exists to make it more profitable.
01
Paid Acquisition
The core specialty. Disciplined media buying built around unit economics, creative testing and scale.
- Meta Ads Management
- Google Ads
- Paid Social
- Campaign Strategy
- Budget Allocation
- Retargeting
- Scaling
- Performance Reporting
02
Conversion
The destination decides whether the click was worth paying for.
- Website Development
- Landing Pages
- Conversion Rate Optimization
- Funnel Strategy
- Offer Positioning
- UX Optimization
- Lead Qualification
03
Growth
The strategy layer that connects spend to revenue.
- Lead Generation
- E-commerce Growth
- Creative Strategy
- Creative Testing
- Customer Acquisition Strategy
- Growth Consulting
04
Organic + Data
Compounding visibility and measurement you can trust.
- SEO
- Analytics
- Tracking
- Meta Pixel
- Conversions API
- Google Tag Manager
- Google Analytics
- Attribution
Performance Intelligence
We don't stop at CPL.
Every metric answers a different question about the funnel. Read together, they tell you exactly where growth is hiding.
CPM
What attention costs in your market.
CTR
Whether the creative earns the click.
CPC
The price of a visit, before anything converts.
Landing Page Views
How much paid traffic actually arrives.
Conversion Rate
Whether the destination does its job.
CPL
Cost per lead — one metric, not the answer.
Qualified Lead Rate
How many leads were ever worth having.
Appointment Rate
Whether follow-up converts interest into intent.
Close Rate
Where lead quality finally tells the truth.
CAC
The full cost of a customer — the number that matters.
ROAS
Revenue returned per unit of spend.
Revenue
The only metric the P&L recognises.
Weekly Report
Spend
$48,210
Revenue
$201,940
ROAS
4.19X
CAC
$61.20
CPL
$18.40
Qualified Leads
1,102
Illustrative dashboard
Case Studies
Real accounts. Real operating experience.
Selected account experience across e-commerce, healthcare lead generation and international markets.
Lead Generation
More leads isn't always the answer.
Cheap leads can still be expensive. CPL is only one metric — Turnstone evaluates cost per qualified lead, appointment rate, close rate, CAC and revenue, because that's where lead generation is actually won or lost.
CPL is where most agencies stop. Everything after it is where Turnstone starts.
Websites & Conversion
Your ads can't outperform the destination forever.
A strong acquisition system needs a strong conversion environment. Websites and landing pages at Turnstone are built as performance infrastructure — not as standalone design projects.
Build the destination your advertising deserves.
SEO & Organic Growth
Paid growth gets attention. SEO compounds it.
Paid media buys speed; organic search builds an asset. As part of broader growth engagements, Turnstone supports the search side of acquisition — so every paid insight feeds compounding visibility.
Process
From diagnosis to scale.
A disciplined operating rhythm. Nothing scales until it's proven; nothing runs without measurement.
Diagnose
Audit the account, tracking, creative, website, offer, funnel and unit economics before changing anything.
Build
Strategy, campaign architecture, website or funnel, tracking foundation and a creative framework.
Test
Structured experiments across creative, audience, offer, landing page and messaging.
Learn
Analyse performance, identify signal, remove waste and improve conversion at every stage.
Scale
Increase investment behind proven systems — not behind hope.
Why Turnstone
Specialists, not layers.
Founder-led by design. No account-manager telephone game, no junior handoffs — senior attention on the things that move the number.
Senior-level attention
Your account is worked by the person whose name is on the door.
Commercial thinking
Decisions anchored to CAC, margin and revenue — not vanity metrics.
Creative + media integration
Creative strategy and media buying run as one system, not two departments.
Tracking-first approach
Pixel, Conversions API and attribution fixed before budgets scale.
Transparent reporting
You see what we see: spend, revenue, CAC and the next action.
International perspective
Experience across US, UK, European and Indian markets.
They treated our ad account like a P&L, not a slot machine. For the first time, creative testing had a system behind it — and the numbers followed.
Marcus Hale
Founder, NB Performance (US)
The first agency conversation that started with tracking and unit economics instead of creative moodboards. Lead quality improved because qualification was designed in, not bolted on.
Rachel Donovan
Marketing Director, Confido (US)
We'd been stuck at breakeven ROAS for months. Within a quarter we had a testing cadence, clean attribution and profitable campaigns in two new markets.
Daniel Mercer
E-commerce Lead, ThatGal Apparel
Client Fit
Turnstone works best when there's something worth scaling.
A Strong Fit
- E-commerce brands
- Lead-generation businesses
- Established service businesses
- Businesses already investing in acquisition
- Companies with validated offers
- Founders who value data
- Businesses willing to test
Not Ideal
- Businesses seeking guaranteed results
- Businesses with no validated offer
- Businesses unwilling to share data
- Clients looking only for cheap clicks
- Clients expecting overnight results
Engagements are scoped around your objectives, account complexity and required execution.
Accounts typically start around $2K–$3K in monthly advertising spend, depending on the business model and conversion volume.
Growth Audit
Tell us what you're trying to grow.
Tell us where you are today, what you're trying to achieve and where you need help. We'll review the information and come back with the most relevant next step.
- A focused review of your acquisition system
- Honest read on where the leverage is
- The most relevant next step — even if it's not us
No spam. No automated sales pitch. Just a focused review of your growth opportunity. By submitting this form, you agree to our Privacy Policy.
FAQ
Questions, answered plainly.
Turnstone specialises in performance marketing and paid acquisition, while also supporting websites, landing pages, SEO, tracking, creative and broader digital growth.
Next Step
There's probably more growth inside your current system.
Let's find it.