About Turnstone
Performance marketing from inside the account.
A turnstone survives by turning over stones — because what's worth finding is rarely on the surface. Turnstone applies the same instinct to growth: look underneath the campaign, the creative, the tracking and the economics until the real lever shows itself.
"I speak both languages — the pixel and the P&L."
Advertising is only one part of growth. The real question is whether the economics work after the click.
Aditya Srivastava
Founder & Performance Marketing Specialist
- 5+ years in paid social and growth, across e-commerce and lead generation.
- Selected account experience includes $150K+ monthly paid-social budgets and a $120K+/month US healthcare account.
- Experience inside large-scale managed advertising programs supporting 2,000+ advertisers.
- Generated ₹1.5 Cr+ in individual revenue as a consultant.
- Specialties: Meta Ads, paid social, tracking & attribution, e-commerce growth, lead generation and conversion.
Operating Principles
The Turnstone manifesto.
CHAPTER 01
Look underneath
Good performance is rarely sitting on the surface. The answer is usually under the creative, the offer, the tracking or the follow-up — not inside the ad itself.
CHAPTER 02
Economics before aesthetics
A beautiful campaign that loses money is a failure. Every decision gets weighed against CAC, margin and revenue first.
CHAPTER 03
Systems over sprints
One winning ad is luck. A testing cadence, clean tracking and a conversion-ready destination are a system — and systems compound.
CHAPTER 04
Transparency is the product
You see the same numbers we do: spend, revenue, CAC, qualified leads and the next action. No vanity dashboards.
Where We Work
Built for international business.
Remote by design, with working rhythms built for US, UK, European and Indian time zones.
Next Step
There's probably more growth inside your current system.
Let's find it.